A downloadable project

See https://twitter.com/newmetaphors for a simple Twitter bot version using a subset of the metaphors (made using https://cheapbotsdonequick.com/ by George Buckenham, building on work by Kate Compton)

Can creating new metaphors help us design new kinds of interfaces?
Could they even help us understand the world differently?

New Metaphors http://imaginari.es/new-metaphors/ is a simple set of cards and associated methods for understanding one thing in terms of another. 150 cards containing both abstract concepts (hard to visualise) and 'concrete' examples from both nature and the artificial world are combined through a structured process to arrive at novel ways of thinking about complicated concepts and ideas.


IxDA18_New_Metaphors_Cards_assembled.pdf 123 MB
Intro leaflet

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